Choosing Interior Design Proposals: Concept, Narrative, Artistry

When re-designing a space with an interior designer, there are many exciting things to think about. For example, what color to paint the walls? What finish to use on the floors? What furniture to buy? However, before any of this begins, it is important to thoroughly review all the potential interior design proposals.

Before redesigning an interior, a designer will present a proposal. This document will cover all manner of practicalities, however, there are more subtle aspects of interior design proposals which are important. For instance, the designer needs to develop a strong concept, a compelling narrative and demonstrate their artistry. The below details what to look for in an exemplary interior design proposal, to help realize your dream interior.

Visionary Interior Design Proposals: A Captivating Concept

interior design proposals

Interior design is so much more than merely selecting furniture and finishes. For an interior design proposal to be truly captivating, the designer must present a strong conceptual vision. A convincing concept will tie together all of the elements of the interior into a coherent whole – creating flow, harmony and unity.


An interior designer may use any number of sources as inspiration. For instance, they make take cues from literature, poetry, myth or nature. Many of the strongest interior design concepts are inspired by a home’s context. For instance, fashionable contemporary architecture uses large, wide windows to maximize daylight. Therefore, the interior designer may choose to bring the outside in, drawing inspiration from the landscape to integrate a home seamlessly into its environs.

Beguiling Narrative: Design that Whisks you Away

interior design proposals

Once the designer has laid a conceptual foundation, they should help the client to visualize their ideas for the interior. Therefore, the proposal should have a strong, compelling narrative. Through telling the story of an interior, the proposal should spark intrigue, conversation and excitement. Once a client can properly grasp the concept, the collaborative process of creating the ideal interior can begin.

For example, narrative is a key aspect of space planning. Through the twists and turns of the story, the designer should create an image of a body moving through the space. This description will guide a client through their vision for an interior, helping them to imagine where to place furniture, decorations and embellishments. Therefore, a truly strong interior design proposal should be vivid, articulate and captivating – conjuring a detailed, beguiling image of the finished product.

Pure Artistry: Demonstrating Flair and Refinement

interior design proposals

Perhaps most importantly, interior design proposals need to show that the designer is imaginative, visionary, and above all, an artist. The proposal should demonstrate their artistic flair through detailed, precise drawings. These drawings should prove that they have carefully considered architectural detailing, materials, and finishes that tie in seamlessly with the proposal’s overarching concept.

The concept should be clearly communicated through every aspects of the proposal – right from wall color to the placement of ornaments. For instance, a designer should demonstrate how their concept has influenced the palette for the interior. Therefore, if the designer has taken inspiration from the home’s natural surroundings, this should be reflected in their suggestions for the palette.

Truly exceptional interior design proposals will meticulously detail every aspect of the realization of the concept, through stunning, detailed imagery. It will be this material that will help a client’s imagination to truly run wild – and together, create the interior of their dreams.

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